About Us

St-Amour Creative is a creative consultancy founded by Alexandra and Leon St-Amour, Creative Directors with a wealth of combined experience working in-house, and as consultants at some of the most influential names in fashion, e-commerce, art, and publishing.

Alexandra has spent her career at the intersection of brand, design, and digital, leading projects and creative teams at Net-a-Porter, Shopbop, and Olivela to name a few. She has directed large-scale rebrand and re-platforming projects with cross-functional teams across an array of luxury fashion and lifestyle brands. Her expertise spans e-commerce creative direction, content strategy, editorial, social commerce, and UX/UI with a fluency in both the cultural and technical dimensions of building a brand on, and offline.

Leon brings a background in brand storytelling and creative leadership across culture, commerce, and technology having held Creative Director roles at Mr Porter, Amazon, and Christie's. His work focuses on translating complex ideas into clear, compelling narratives: from global campaigns and brand launches to content that bridges the worlds of art, media, and tech.

Together, we work with brands on a retained, embedded basis, not typically as freelancers parachuted in project to project, but as long-term creative partners who become a genuine extension of the team. This model allows us to work with the depth and continuity that meaningful creative work requires, while offering the flexibility that modern businesses need. We offer end to end, 360 project needs, including branding or re-branding, UX/UI site design and technical build, and content creation, including pre and post production.